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What: Super Bowl XLIV
Rating: 3
Non-Quantifiable Rating: Mehhh.
Usually when I watch the Super Bowl, I struggle with timing snack refills. I don't want to leave during play time, because I actually enjoy football. I don't want to leave during the ads, because I'm a media geek and I love Super Bowl ads. And I definitely don't want to miss out on snacks. Life is hard.
This year, I took about 47 snack runs, and it really didn't matter when I went.
The game was surprisingly dull given how close the score was until the final minutes, and the ads were pretty much crap. Given how tight the economy is this year, I'm surprised at how many companies were willing to spend a few million dollars to make me roll my eyes at thirty second intervals.
One bright spot among a sea of duds: Google's Parisian Love ad. (What?! Google has television advertisements?!) [Media geek side note: the YouTube version includes a reference to American Airlines, but the version we saw in Minnesota featured Delta Airlines. Holy regional target marketing, Batman.]
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